Most businesses see the importance of social media but don’t have the time or the resources to conquer them all. Here's a little cheat sheet: Facebook Everyone should be on Facebook, no matter what field of business you're in. It has the... (Read More)

Marketing has come a long way. Instead of trying to be the loudest in the room and making sure you're screeching like a carnival barker, sending one message to the whole world, you can be where your target audience is and customize your message for... (Read More)

Providing the right kind of content for your online visitors is a daunting task. Many businesses fail to capture the interest of their target audience and lose the opportunity to generate leads and conversions in the process. You’ll want to... (Read More)

With only 140 characters or a couple lines of text, getting a social media post perfect is important. It can be tempting to throw something together and forget about it. Sadly, this tends to be too many people’s social media strategy, and it’s... (Read More)

Can you guess what one of the most underutilized online marketing tools is? It’s email! The most ironic thing about it, however, is that Email Marketing can be the most powerful tool to get messages to your audience. This is especially true if... (Read More)

Turning followers into sales starts at home. If you’re not getting your staff to buy in to your social media plan, you’re missing out. Social media advocacy by employees is vital to success. When people receive messages from their friends and... (Read More)

You see all of the trends and tips out there for online marketing, and you might start to feel overwhelmed. You want to be better at utilizing these tools, but there's time and budget restraints. Why can't you just get a quick checklist to follow... (Read More)

Losing respect — and potential customers — is frighteningly easy online. Sadly, unprofessional content and pages are all too common on social media. Imagine showing up to an interview only half dressed. How inappropriate and unprofessional... (Read More)

A bigger audience is always better when it comes to social media, right? Turns out, that may not always be the case! By targeting who sees your posts, you may actually be able to increase your engagement. Facebook's targeting feature allows you... (Read More)