The success of social media campaigns depends much more on the audience viewing the ads than the creators of the content. You can be one of the best marketers in the world and still produce a colossal failure of a social media campaign, while some... (Read More)

When it comes to advertising on Facebook, diversifying your campaign strategies and objectives will typically produce better outcomes than running the same campaign over and over again with minimal tweaks. While it might seem intuitive to aim for... (Read More)

When it comes to lead generation, simply asking for people to give you their names and contact information will result in few, if any, leads. You need to make it a win-win scenario by offering a valuable item or opportunity (such as a free white... (Read More)

Does your brand have what it takes to run a successful social media contest? Be sure to avoid these 4 common mistakes before setting up your next contest: Vague Rules One of the worst things you can do while setting up a contest for your social... (Read More)

Research has shown that red is one of the most persuasive colors when it comes to influencing consumer behavior. Among the many studies conducted on the psychology of colors, red has been shown to increase an athlete's chances of winning (compared... (Read More)

Whether you're new to landing page development or a seasoned pro, there's always room to grow your skills as a marketer. Here are some common mistakes people make with landing pages that could be killing conversions: TMI! Online visitors have... (Read More)

According to researcher and author Dr. Robert Cialdini, there are six proven methods of persuasion that can be used to influence others: Reciprocity, scarcity, consistency, authority, likability, and social proof. When it comes to marketing, these... (Read More)

The FCC repealed net neutrality in a highly contested decision that likely will influence the future of online marketing as we know it. "Net neutrality" refers to the idea that internet service providers (ISPs) must treat all websites equally, which... (Read More)

Every local business should be on Yelp to monitor public feedback about their products and services, but surprisingly just 1,000,000 or so businesses listed on the site have actually claimed their business' page on the social review platform. While... (Read More)

It seems like everyone is hosting contests on social media these days, but some of them are surprisingly ineffective. You'd think users would pounce on any opportunity to get free stuff or recognition, but sometimes, contests fizzle out shortly... (Read More)