You see all of the trends and tips out there for online marketing, and you might start to feel overwhelmed. You want to be better at utilizing these tools, but there's time and budget restraints. Why can't you just get a quick checklist to follow... (Read More)

Losing respect — and potential customers — is frighteningly easy online. Sadly, unprofessional content and pages are all too common on social media. Imagine showing up to an interview only half dressed. How inappropriate and unprofessional... (Read More)

A bigger audience is always better when it comes to social media, right? Turns out, that may not always be the case! By targeting who sees your posts, you may actually be able to increase your engagement. Facebook's targeting feature allows you... (Read More)

According to a report by content marketing company Shareaholic, social media now drives 31.24 percent of all website referral traffic. Along with SEO, social media, if done correctly, can bring in a high amount of traffic to your site. | Several... (Read More)

  Want to have content on your website that actually gets read by hundreds, thousands and even millions of people? Make sure you incorporate these four crucial strategies: | Engage your audience quickly According to data by Chartbeat, 55... (Read More)

Social media is a highly effective way to bring more traffic to your website as well as to engage and interact with customers. | With so many social media channels to choose from, it can be difficult to know which ones are right for your business... (Read More)

Every business wants to be on the first page of Google. Success depends on being able to get in front of as many potential customers as possible, so it makes sense to do everything you can to reach that sweet spot. Search Engine Optimization (SEO)... (Read More)

Now that high-speed Internet is the norm, there’s no reason to leave video out of your online marketing mix. In fact, 88 percent of businesses report that video is an essential part of their marketing strategy. Here are three tips for DIYing... (Read More)

Are you not seeing much engagement on your website lately? Well, then it’s time to shake things up and a great way to do that is through a social media giveaway. | Giveaways provide a reason for your social media followers to be excited about... (Read More)

More than 20 million shoppers are now online and with thousands of websites competing for their attention, it’s likely that you may not be reaching people in the most effective ways possible. There are many factors that can prevent your website... (Read More)